In order to survive and grow, a business must know about everything around them. It is not all about creating a product or offering a service just because people need it, especially not when so many others have the same idea. The world is always changing and a business must adapt to these changes by bringing in new ideas and information, which is why they reach out to a competitive intelligence analyst.
Source: http://dailytipsforbusiness.blogspot.com/2012/07/consulting_17.html
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